Blumhouse rebrands “Wolfman” as “The Midnight Rape Beast” after negative press
In a surprising turn of events, Blumhouse Productions has announced that its upcoming “Wolfman” movie will now be titled “The Midnight Rape Beast.” This comes after a barrage of negative press and leaked images of the monster that had fans scratching their heads.
Blumhouse was aiming to resurrect the classic Universal Monster with a modern twist, but leaked set photos showed something that looked less like a Wolfman and more like a nightmare-fueled cryptid.
Critics weren’t kind, with one reviewer noting, “This Wolfman looks less like a tragic creature of folklore and more like something you’d call Animal Control about if it started hanging around your garbage cans at 3 a.m.”
In response, Blumhouse has gone for a Hail Mary marketing pivot, swapping out the old-fashioned “Wolfman” title. “We realized “Wolfman” just didn’t fit the tone of the movie,” said a spokesperson for Blumhouse. “The design was way scarier, and honestly, kind of perverse. Calling it “The Midnight Rape Beast” seemed more on brand and, let’s face it, it’s gonna get people talking.” The studio is leaning into the concept, describing the creature as “an unholy terror that prowls the night, violating everything it encounters.” The tagline? “Lock your doors, cover your butt, and run.” It’s not subtle, but subtlety was never really Blumhouse’s thing.
The monster’s new persona has some horror fans reconsidering their initial judgment. While it might’ve been the most ridiculous Wolfman ever put to film, it’s now undeniably scary as a so-called Rape Beast, a term the studio assures everyone is “meant to evoke primal fear, not an endorsement of anything inappropriate.”
“Honestly, I’m kind of into it now,” said one fan. “If I saw this thing in the night hours, I’d cover my butt and run. The tagline really compliments the design.”
Blumhouse is doubling down on the rebrand, with new posters featuring the Rape Beast looming over cityscapes, red-eyed and dripping with semen. A viral marketing campaign encourages fans to share photos of themselves running away from the beast with the hashtag #MidnightRapeBeastChallenge.
While the rebranding might not win any awards for sensitivity, it’s certainly making waves. And in a horror landscape filled with reboots, remakes, and unfulfilled promises, sometimes all you need is a name that leaves people nervously laughing and second-guessing their evening plans.
So, whether you’re a die-hard horror fan or just curious about the most bizarre marketing pivot of the year, one thing’s for sure: “The Midnight Rape Beast” is set to stalk its way into theaters—and your butt—very soon.
Scoop by Dong Chaney